Insights Discovery is a personality profiling tool based on Carl Gustav Jung’s psychological type theory. It uses four colour energies — Fiery Red, Sunshine Yellow, Earth Green and Cool Blue — to help people better understand themselves and others.
You complete an online questionnaire (the evaluator). Based on your answers, a personal profile is generated that highlights your behavioural preferences and development opportunities.
Each colour represents a distinct behavioural style:
Fiery Red – direct and results-oriented
Sunshine Yellow – sociable and enthusiastic
Earth Green – supportive and caring
Cool Blue – analytical and precise
Nearly everyone uses a blend of all four energies. Typically, one or two tend to be more dominant.
We will send you a personal link to complete the online evaluator. Once it is finished, you will receive your profile in PDF format during the training.
Yes. Insights Discovery is widely used in team development. We offer Team Wheel analyses – a visual and practical framework that shows team strengths, communication styles and areas for development.
Absolutely. Many leaders use their profile to strengthen self-awareness, improve communication and lead their teams more effectively. Additional profile chapters designed specifically for leaders are available.
Yes – the entire process, from the evaluator to the workshops, can be delivered fully online.
Completing the evaluator typically takes 15–20 minutes. It consists of 25 sections, each with four statements. In every section, you choose the statement that sounds most like you and the one that sounds least like you. The evaluator is available in Estonian and, on request, also in other languages.
No. Although all three are personality assessment tools, Insights Discovery focuses on colour energies and is more directly based on Jung’s original theory than MBTI or DiSC.
You can also read our related blog post on this topic.
Yes. You can share your profile to encourage better mutual understanding among colleagues or team members.
Team Wheels is the team effectiveness model that shows each team member’s position within the Insights Discovery framework. It helps create a shared understanding of how the team functions and where there is room for development.
Yes. Insights Discovery is based on the psychological research of Carl Jung, and its statistical quality has been validated by the University of Westminster. It has a strong evidence base and proven reliability, which is why many leading global organisations — including the NHS, Amazon and IBM — use the methodology successfully.
Yes. Although it is often used in a team context, individuals can order a profile for personal development, improving communication skills or planning their career.
We provide optional virtual coaching, online learning materials and tailored workshops to help you get the most value from your profile.
Your profile will remain accessible to you at all times. The profile itself does not expire, but many people choose to retake the evaluator every 3–5 years, as personal growth and life changes can influence the results.
There is no official free version. Some colour-based tests found online may look similar, but they are not scientifically validated like the official Insights Discovery profiles.
